Optimizing Your Site For Smartphone Users

Every smartphone user knows how important it is to own such a great device.

After all, there is so much you can do with a smartphone. Aside from entertainment and other personal usage, they can enhance your working life too.

A phone unit can function like a mini laptop, allowing you to send and receive emails anytime and anywhere. It provides access to websites and blogs you can read and allows you to make purchases on Amazon, eBay, and other e-commerce websites.

The questions now are, do you own a website? Is it meeting the needs of on-the-go smartphone users? Is your site mobile-friendly? People are used to surf fast websites like facebook, instagram and other social marketing platforms, and nowadays they cannot stand it when they encounter a slower site. Fast sites are the norm.

Optimizing your site for mobile use is essential for boosting your rankings. After all, Google is moving towards a mobile-first index. Delaying your participation in the mobile revolution will cause you to miss out on potential smartphone user customers.

Simplify Your Site

The very first step in optimizing your site is to make sure that the interface is simple. A smartphone user has a limited screen space. It is therefore essential that you plan on the key pieces you want to include on your page.

If you are promoting goods or offering services, it is smart to keep the purchasing entry point as simple as possible. Disregard content that is not essential to your buyers. By keeping the number of pages to a minimum, you help speed up your web pages. So plan your layout and simplify it.

Fix Site Speed

According to Searchngineland, the threshold for e-commerce website speed is only two seconds. Beyond this timeframe, the site may lose a possible visitor and a conversion. This means making sure that your site loads fast is essential to mobile ranking. One way to help speed it up is by optimizing your image use.

Images that are too large will tend to slow down your site.

So make sure to optimize your images properly. You can also remove unnecessary characters from your source code to take off the load. Just make sure nothing in the functionality changes. Lastly, reduce redirects. Too many of them can cause your site to constantly reload and slow down.

Plan Your Mobile Design

As mentioned earlier, smartphone users have a very minimal screen space. A responsive design will not just be appreciated by your visitors, they can also easily engage on your site longer. One tip is to eliminate flash elements.

Phone users cannot see them anyway. It is better to use Java or HTML5 to add extra elements to your site. Another tip is to get rid of pop-ups. They are annoying and could compel visitors to abandon your site. If you remove pop-ups, it is guaranteed that your bounce rate will get lower and your rankings higher.

Find A Reliable Host

Every expert will stress the importance of hiring a reliable hosting service. Mobile users access the web as often as they like. This means you can bag a potential sale even at the wee hours of the night. If your site is constantly down, then you could lose this opportunity.

An assurance that your site will run 24/7 is also the certainty that anybody can make a purchase at any time. So if you are having problems with your previous provider, start searching for a better company with excellent hosting service.

Allow Users To Visit Your Full Site

Even if you have established a well-optimized site for mobile use, you must not forget that there are some people who will still likely want to view the information that you chose not to display. Even if you receive more smartphone visitors, having a full site option is also noteworthy.

Since most websites today are set for landscape viewing, redesigning them for smartphone users can be a challenge. However, sites that are optimized for mobile use can bring vast opportunities to your website and business. Follow the above rules, stay true to your brand and keep the user’s needs in mind, and you will surely get set for success.

5 Best Tools For SEO Content Writing

Without a doubt, SEO content writing is an essential part of your marketing strategy. If not, you need to get started as soon as possible.

As google has declared they want to show the most relevant to their users, you must pay attention to the quality of the content on your website.

But producing articles for online consumption may not come easily for everyone. Furthermore, there is a chance that a brilliant idea may not become as appreciated by the audience as the writer had hoped to.

You may write and publish the most excellent content, but if no one sees your post, they’re not much use for it. Luckily, there are some tools that amateur writers can use to create SEO-friendly articles and develop their content marketing without the need for grueling writing lessons.

Portent’s Content Idea Generator – Title or Headline Generator

Even the most artistic people can get stuck in front of a white page. Sometimes, thinking about catchy titles and headlines becomes difficult. If you have no idea how to word your title, you can use a headline generator.

Portent’s Content Idea Generator can generate simple topics for you. All it needs is a few terms from you. You can also update the search results as frequently as you can until you find the perfect title for your next idea.

Grammarly – Spelling and Grammar Check

If you are not a natural-born writer, Grammarly is the next best tool you should get. It is probably the best spelling and grammar checker in the internet today. Aside from its special features of spelling error detection, it also corrects your grammar. Grammarly also provides alternative words that you can use to make your articles more readable for your audience.

The only issue here is that it not all features are free. Although you can still use it without shelling out some cash, the monthly premium payments are definitely worth it, especially if you are serious about your content marketing strategies.

Keyword Density Checker – Reveals Repeated Keywords

When it comes to article writing for SEO, there are some key points you need to follow. One of them is avoiding the use of excessive keywords in your text. Search engines like Google react negatively to articles with too many rehashed keywords, as this violates the rules they have imposed. Once detected, they consider them as spammy.

To avoid receiving sanctions, make sure to use keywords sparingly. Place them naturally within the content and remember that less is more. Keyword Density Tool can scan your page to check how many times you have used your keywords. Using this will save you the time wasted in trying to spot them on your own.

Copyscape – Plagiarism Checker

Duplicate content and plagiarism are bad for your rankings. Ones detected by the search engines bots, your stats and authority can dramatically drop and go back to zero in a snap of a finger. On top of this, it will be difficult for websites to get back on their feet if this happens.

Copyscape is a great tool to prevent a duplicate content from being published. By entering your site’s URL or the article itself, you can immediately see if your work is an original piece. It will also let you know which lines or phrases you need to edit to come up with a content free of plagiarism. The site may look outdated, but it remains to be one of the go-to tools of many webmasters today.

Read-Able – Assesses Content Readability

Connecting with your audience is important. Therefore, it is critical that you understand what they can and cannot understand. If your target market is teens, you should avoid sounding too formal. A fun and lively tone is better suited for this audience.

Using Read-Able will help you achieve this target. It can assess your content and offer you a readability number. This number tells you which age group your content identifies with and what writing style is best suited for your audience.

Content writing requires both skills and knowledge.

If you want to reach the highest SEO results and land a spot on the first page of the search engine results, you need to work hard to produce quality articles. Write your post, proofread and edit. After reading it again, run your article on the tools listed above and see how they can improve the overall quality of your work.

5 Unexpected Ways On-Page Optimization Will Boost Your Traffic

writing contentMost beginners in search engine optimization choose to focus more on on-page SEO, and this step makes complete sense.

After all, it is the aspect that the webmaster has full control over. It is an opportunity to make the website look more attractive not just for Google but for the visitors to the site as well.

As much as on-page optimization is about making Web pages look good, many aspects of these techniques remain invisible to users. This is because some optimization happens solely at the coding level. However, just because some steps are invisible to the naked eye, does not mean they are all for nothing.

Here are some of the on-page optimization techniques that can boost your traffic in unexpected ways.

Writing Quality Content

Keep in mind that although using relevant keywords is a driving force to your traffic, a well-crafted content plays a major role in SEO. Even if you use the most relevant and searched keywords and key phrases, your efforts will not reap the rewards if you use weak content.

Content always comes first. It must be original, unpublished elsewhere, and thoroughly researched. Publishing long articles are proven to rank better compared to shorter posts. Apart from this, the frequency of posting also plays a role in boosting your rankings in the search results.

Remember, a site with quality and useful content can perform competently without SEO. A site with poor content will not survive even if you use SEO. But a site with great content becomes more exceptional with SEO.

Use of Headings

Learning the basic codes in HTML will be extremely helpful here. However, most dashboards today uses advanced editors, which make it extremely helpful for the non-tech savvies to post their content. Make sure to use the header tags (H1, H2, H3) as spider bots crawl these. Using these tags guide the bots in ranking the importance of each section of the text within your document.

Use of Title Tags

Title tags have been utilized for more than a decade, but it remains one of the potent techniques every blogger or webmaster must take advantage of. Though many experts do not focus on title tags as much as they used to anymore, they are still an integral part of any post. And the title of a page is a leading signal for google to determine the topicality of a page.

Title tags help search spiders index and categorize your web pages. To efficiently take advantage of this feature, you should assign title tags that are directly related to the content. It is also essential to make them readable as they show up in multiple listings online.

Use of Alt-Texts

A post or content is not complete unless you add an image or any media to it because this is how Google indexes images and other media-related posts. While Google and other search engines are good at reading texts, they are less proficient in understanding media and other graphical content.

If you are a site that loves to post pictures, videos, podcasts, or infographics, you can make Google understand what your post is all about with the use of alt-texts. To do so, you must always include an alt-text tag on every image or graphic content you have. Do not forget to add the name and an accurate description of it.

Internal Links

The use of internal links has three purposes. First, it is a way to let Google know about your other pages. Second, it is a way to inform Google which page on your site is the most important. Third, it is a way to prolong the spent time of the user on your site.

Google scans every page in the web to analyze whether it will be a useful piece of information or not. Search engines check website pages and read everything on it. If there is a link found, Google checks that out too and assess whether the page passes their standards or not. This is one way of telling search engines to check the other pages on your site.

Every site has pages more important than the others and using internal links is an opportunity for you to pinpoint these relevant pages to Google for them to index as well, so make sure to use internal links wisely.

The use of internal links is also helpful for your users, especially when you introduce jargons, topics or subjects that they are unfamiliar with. By inserting an internal link, you provide resources for your users. They are provided with the information they need, and you increase your site engagement.

For new bloggers and website owners, SEO can be a daunting step. However, if equipped with the right knowledge, optimizing web pages will become a breeze. Since there are also countless questionable articles about SEO on the internet, it is crucial to follow the authorities in this niche. If not, you can always hire a trusted SEO firm to do all the work for you.