waste disposal in Arlington, TX

How to Share Waste and Cleanliness

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The deadline is fast approaching! The widespread collection of packaging and paper from out-of-home consumption is scheduled for 2025. This obligation stems from the law on the fight against waste and promoting a circular economy, adopted in 2020 in Texas. It also applies to public establishments, public buildings, including those belonging to local authorities such as town halls, libraries, community halls, gymnasiums, etc. These are required to implement separate collection of packaging on the one hand and biowaste on the other.

Waste-Cleanliness Waste Management

A New Waste Management Skill

Out-of-home consumption has exploded in recent years, particularly because fewer and fewer Texan people are going home for lunch. Junk disposal experts point to a real growth in the consumption of out-of-home snack products and non-alcoholic beverages as inflation loosens its grip: +18% in one year!

From paper cups, cans, plastic bottles, sandwich bags, and pizza boxes, the EPA, the approved eco-organization for extended producer responsibility (EPR) for household packaging, estimates the amount of packaging produced outside the home each year at 300,000 tons. Between 180,000 and 200,000 tons are estimated to come from products consumed by the population in fast food restaurants, self-service restaurants, or as part of their leisure activities and thrown into street bins.

Since January 2022, dual-flow bins have been installed in Arlington, TX.

Experts found that 80% of the waste collected in the traditional street bins was packaging, which ended up in landfills, observes the Director of the Department of Waste Management of Arlington. This packaging represents 6% of the total tonnage of household packaging placed on the market.

This represents approximately 1% of the total quantity of packaging recycled. The issue is not the tonnage that will be sorted outside the home, but the continuity with home sorting, which could thus improve, emphasizes the Director of Abandoned Waste, Collection, and Sorting at the EPA.

Introducing out-of-home packaging sorting would represent an investment of approximately $80 million for all communities, an average of two dollarss per inhabitant, but the cost can be much higher in tourist towns.

Household Packaging Waste: A Model for Curbside Collection Needs to Be Invented

In 2021, the eco-organization launched a call for expressions of interest to pilot curbside collection.

Fifty cities representing 25% of the population of Texas were selected, including Arlington. The approval required them to commit $100 million by 2025 to help local authorities implement this collection, which led us to launch expanded calls for tenders starting in 2023. The combined total of all applications now represents 207 projects and 16 million residents; they are very enthusiastic.

Granted, but curbside collection poses a legal problem. Sometimes it’s the same local authority that has both collection and waste management responsibilities, as in Greater Arlington, for example, which facilitates discussions. But it also often happens that the municipality retains its responsibility for sanitation and street trash management, while household waste collection falls under the jurisdiction of a public inter-municipal cooperation institution with its own tax base, a union, or an urban community.

This raises the question of how to allocate responsibility for out-of-home sorting. They encourage inter-municipal authorities with collection responsibilities to take on this new role, which involves a somewhat complicated contractual framework.

Arlington has been working since 2022, when it installed around sixty dual-flow household waste and packaging bins. Elected officials wanted to expand the movement initiated at home into public spaces. There was strong political will.

The initiative is spreading. Fifty kilometers away, another town recently installed recycling bins in its town center. They have devised a lever to make municipalities more environmentally friendly: the special fee it has been applying to municipal public buildings (public access buildings, community halls, schools, gymnasiums) since 2020.

Yellow bag collection is free; municipalities only pay for residual household waste in black bags, explains the Deputy Director General for Proximity and Quality of Service at Arlington. The municipality has gone further. In reality, street bins contain mainly recyclable waste that meets the sorting guidelines. Even though there is still some glass in this collection, it is no less qualitative than recyclable waste collected from homes; they have very few rejections at the sorting center based on the characteristics of this flow.

Municipal sanitation workers are responsible for emptying and changing the bags they return to the technical services. They see that 80% of waste goes into the yellow bin. They are in a rural area, so people are perhaps more respectful of the instructions. Installing the street bins cost the municipality $1,500, which financed itself because it rolled out its project before the EPA calls for tenders became widespread.

This initiative allows them to save on landfill and the special fee, continues the Director General of the Department of Waste Management. Everyone took responsibility for their own areas of responsibility, but they coordinated, particularly in terms of communication with users.

A new EPR sector for waste management

The federal law expanded the number of sectors and missions falling within the scope of extended producer responsibility (EPR).

With a target of twenty-three sectors, Texas is state with the most. Eleven were created by this law. Two of these measures are still not in effect, even though the law set their implementation date for January 1, 2025, particularly the one for non-biodegradable synthetic chewing gum, which primarily concerns cleaning services.

Several explanatory factors can be put forward, note the authors of the report on the inspection mission of the EPR sectors, conducted by the General Inspectorate for the Environment and Sustainable Development, the General Economic Council, and the General Inspectorate of Finance. Since the entry into force of the law, the General Directorate for Risk Prevention has focused its efforts on developing the implementing waste management regulations, and there has been a delay in the operational launch of the new sectors.

limiting pollution in Nebraska

How Recycling Is Helping To Save The Environment Of Nebraska

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Nebraska – with its expansive agricultural landscapes and diverse natural ecosystems, has faced a number of environmental challenges. According to waste management experts at Omaha Dumpster Rentals HQ, this volume of waste generated by domestic, industrial and agricultural activities will simultaneously grow with the magnitude at which it occurs as a realizable refuse.

Although recycling has received widespread attention both in the context of waste management and environmental preservation, effective recycling is critical within Nebraska as well. Recycling is a big component of this achievement – it diverts waste from landfills, conserves raw materials and reduces greenhouse gas emissions, all important to the health of Nebraska’s natural environment.

Reducing Landfill Use

Landfill use in Nebraska decreases quickly when we recycle. Like many states, Nebraska depends on landfills for most of its trash. Nonetheless, landfills are environmentally problematic as they can leak pollutants into the soil and contamination of groundwater, in addition to generate methane gas emissions which effect global warming. By recycling, you divert those materials from landfills and help reduce those problems.

Nebraska offers recycling programs that make it possible to collect and process materials – such as paper, cardboard, metals like aluminum from steel cans, plastics and glass. In turn, the state’s natural resources last longer when these materials are prevented from entering landfills and the environmental impacts related to waste disposal lessened. This is especially critical in many rural areas where landfills are sited near delicate agricultural acreage or water bodies.

Recycling also helps keep Nebraska a beautiful place by diverting waste from our limited landfill space. The iconic sandhills, prairies and wetlands of the state are home to an array of wildlife species. Recycling helps save these vital habitats from landfill erosion by reducing the need for them.

Expressions of the Environment in terms of saving nature

Recycling also helps conserve Nebraska’s natural resources. Recycling materials like metals, paper and plastics saves raw material resources by eliminating or reducing the demand for them from production; this often prevents environmental destruction associated with resource extraction as mentioned above. By way of illustration: recycling aluminium saves about 95% Of the energy needed to create fresh aluminum from raw resources, substantially reducing the total land and processing environmental effects within mining.

All over the nation natural resource concerns are a high priority, including Nebraska where agriculture is important. For example, recycling agricultural plastics reduces the necessity for fresh plastic production — a process that relies on petroleum (a nonrenewable fossil fuel). Composting of organic waste could add to the health of soil, reduce demand for chemical fertilizers and in turn promote sustainable agricultural practices.

Although that can be good for recycling — it is a critical resource in some of dry areas of Nebraska (think western extension service) where water conservation, along with all the other intrinsic benefits), amenable to proper reclamation. In the creation of virgin materials from raw resources, for example water use is also used at large volumes. Recycling paper and plastics saves water that helps to replenish a dwindling supply that will continue to be needed for agriculture, industry, as well as residential usage.

Greenhouse gas emission reductions

It also plays a game-changing role in preventing climate change mainly by reducing greenhouse gas emissions. It is generally very energy consuming to create new materials from virgin resources and considerably adds to carbon emissions. For example, recycled products usually require less energy and result in fewer greenhouse gases compared to the production of new materials.

Nebraska is a state where recycling reduces emissions on many levels, from the product raw materials all the way to its various manufacturing processes. The recycling of organic waste into compost is the most common example, with soil being one place where carbon avoided from sources like landfills methane as well. And similar reductions in the use of energy-intensive extraction and manufacturing of metals, plastics, and other materials contribute to a further fraction reduction in Nebraska’s carbon emissions.

Local efforts to get people recycling and composting in cities like Lincoln, Omaha have significantly reduced greenhouse gas. In addition to helping the state meet its environmental objectives, these projects help raise awareness among residents in relation to recycling and climate change mitigation.

Improving Public Knowledge and Participation

Beyond its direct environmental advancements, recycling in Nebraska is equally important as it helps promote and contribute towards an ethos of stewardship. Lastly, public recycling initiatives and educational programs promote the knowledge of environmental harm in waste disposal so that people understand how to be more sustainable. The more Nebraskans take part in recycling the stronger their collective commitment to our state and her environment.

These include recycling drives, and composting workshops to promote environmentally thoughtful behaviors within the communities of Allston Brighton. Recycling is a growing concern in Nebraska, echoed as schools to businesses and local governments enjoy widespread support for environmental protection. This synergy helps ensure recycling rates are high and keeps everyone engaged on their impact within both individuals as well communities to help them become more sustainable.

While in Nebraska, recycling can make a huge difference for the environment. Noteworthy contributions are evident in the area of environmental sustainability as recycling drastically decreases landfill use, conserves natural resources and reduces greenhouse gas emissions within California.

In addition, recycling promotion will create a sense of environmental and social responsibility among the citizens in Nebraska. With the state still adding residents every year, expanding and strengthening recycling is crucial if we expect to preserve our outdoors for recreation — like hunting, fishing, birding or hiking.

The US alone produces more plastic waste than all EU countries combined

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The American way of life is putting the planet to the test. Since the NGO Global Footprint Network calculates the famous “overshoot day” every year, we know that it would take roughly five Earths to meet the needs of all humanity if we all lived like Americans.

A groundbreaking report released by the U.S. National Academies of Science, Engineering, and Medicine lifts the veil on a particularly deleterious impact on the American way of life: the production of plastic waste. In this category, the United States are the world champions, reveals the study commissioned by the United States Congress to assess the national contribution to ocean pollution.

42 million tons of plastic waste per year: this is the dizzying weight of plastic waste in the United States. A production higher than that of all the countries of the European Union.

Production exceeds waste management capabilities

According to a new report mandated by the United States Congress, 52 million metric tons of plastic waste was emitted in 2021 in the USA. This corresponds to approximately 130 kg of plastic waste per American per year. That is a balance sheet almost twice that of China, as well as all the countries of the European Union. In comparison, the French each emit 43 kg of plastic waste each year on average.

Like the rest of the West, plastic production in the United States has been growing since the 1960s. The recycling infrastructure has failed to keep pace with the enormous growth of American plastic production, comments the report produced by the National Academies of Sciences, Engineering, and Medicine.

A garbage truck dumped in the ocean every minute

The study highlights the urgency of putting in place a national strategy by the end of 2024 to reduce the United States’ contribution to global ocean plastic waste at every stage, as well as establishing a coordinated and extensive monitoring system at the national level to identify sources and track the trajectory of plastic pollution.

According to the report, 8.8 million tonnes of plastic waste ends up in the sea each year, equivalent to dumping a garbage truck of plastic waste into the ocean every minute. This is a serious concern as far as waste management is concerned.

At the current rate, the amount of plastic dumped into the ocean could reach 53 million tonnes per year by 2030, or about half the total weight of fish caught in the ocean each year, the study estimates.

Plastic pollution made in the USA is all the more impressive since the United States represents less than 5% of the world’s population. In relation to the number of inhabitants, an American thus produces on average around 130 kilos of plastic waste per year, i.e. eight times more than a Chinese (15 kilos) and three times more than a French person (43 kilos). Behind the Americans, the British (99 kilos) and the South Koreans (88 kilos) complete the trio of the biggest polluters.

Dumpster Rentals to the rescue

Americans use a lot of dumpster rental services to discard their junk and waste. But there is not enough of them in the country to balance the mass of garbage created every day (click here for more information).

Waste management must become a high priority everywhere in the United States including in Georgia, otherwise we are compromising our children’s future. The time of awakening has come, let’s all stop creating so much waste.

How Paper, Metal, Wood, Glass and Plastics Are Recycled

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With different rules for recycling in different places, we know that it’s not always easy to put the right thing in the right bin, including if you are renting a dumpster to discard your junk.

When there are a lot of different labels, regulations, and codes to keep up with, it’s tough to keep up this waste management process. That’s why we’ve put together this guide to help you make the best decisions for your recycling.

It includes best practices for plastic, glass, paper metal, and wood.

Plastic

Plastic recycling has one big problem: Plastic types can’t be mixed together for recycling, but it’s hard to tell them apart just based on how they look!

The improper kind of plastic, even in a small amount, can disrupt the whole process. In response to this problem, the plastic industries has bought up a series of markers that can be found on the plastic containers.

This does not mean that the plastics can be recycled or the containers is made from recycled plastic. Despite the symbol of arrows, these markers only show the type of plastic.

It must be virtually marked with the code on everything that is made out of plastic. All kinds of waste can’t be reused.

Types 1 and 2 are accepted Type 4 isn’t always accepted in bag form, but it’s sometimes. Code 7 is plastic that is layered or mixed and has little chance of being recycled.

Only the sorts of plastic mentioned by your local recycling organisation should be placed in your container!
Produce Bags, Grocer Sacks, And Other Packagings

Produce socks and Plastic grocery are often, not always, made of types 2 or 4 of plastic. These bags are often found in barrels at grocery shops, and they usually ends up as plastic lumber, which can be used to build things.

If you have a lot of bags in your house, what can you do? They may be used in many different ways, from storage units to litter box liners.

Glass

Bottles, Jars, Standard Glass And Much More.

Glass is fully recyclable & saves a lot of energy resources. Making things out of recycled glass takes less energy than making things from scratch. Recycled glass is turned into new bottles for drinks, food jars, insulation, and other things.

There are usually two types of recycled glass: clear glass that can be turned into new clear glasses, and coloured glass that can be turned into new coloured glass items.

Recycling programs could ask people to separate glass container by color because they want them to do this. It’s called “single-stream recycling.” Many curbside recycling programmes will pick up both clear and coloured glass containers & separate them.

Metal

According to Philadelphia waste management service specialists, American people use more than hundred million steel cans & more than 200 million aluminium cans every day.

You could rebuild the entire US commercial airliner fleet each 3 months with that amount of money. The content of almost all aluminium & steel products can be reused over and over again without sacrificing its strength. Listed below are a some of the most widely used recyclables:

• Aluminum
• Cans of soda
• Appliances
• Parts for cars
• Windows

Paper

No, you don’t have to take out the screws and other things that hold things together in notebooks.

These are pushed out when paper is turned into pulp. Any paper that is dirty or greasy, like napkins, can’t be recycled!

You might not be able to recycle papers that are waxed, composite, or laminated. This includes fast food wraps, milk cartons, and drink boxes. A type of paper that can’t be recycled, like fax paper, can’t be turned into new paper.

Can Wood Be Used Again?

Yes, most wood trash can be used to build things, recycled into mulch or pulp for paper, and used as a fuel. Also, reusing & recycling reduces the need to cut down trees, which saves trees.

It’s called wood waste recycling when you turn old wood into new things that can be used. Paper, panel board, wood pellets, energy, and many other things are made from scrap wood that has been recycled.

Waste wood recycling is becoming more important because it costs more to dispose of waste and because people are more concerned about the environment.

Often, people think that by recycling wood trash, there will be less demand for “green timber.” This is good because it will help the environment.

Waste Management in Los Angeles

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Waste collection at home

The diversity of habitat encountered within the same city requires different collection methods, such as:

  • Residential area collected in individual or collective bins;
  • Vertical housing in collective bins (with layout of the premises cleanliness) ;
  • Isolated dwellings in collective bins….

In 2019, for a population of 3,936M4, 845,843.63 T of O.M. and 334,723.64 T of bulky items have collected in Los Angeles. The waste produced by families is dumped in wheeled bins in the framework of three service contracts; a collection of bulky and large waste
plants is also carried out door to door.

This collection is made in part by the staff and resources of the city with rented trucks and partly by refuse tampers 16 m3 housewives which have the advantage of having a yield of at least three times superior to others but they are expensive. Then the waste is deposited at the recycling transit centers, then picked up and transferred to the warehouses of waste operated by the state: 498,232 tonnes of waste
from all over the territory are buried at a cost of $130,510,395 including tax.

In 2018, in order to better manage waste management in Los Angeles, the number of households dumpsters has gone from two garbage bins, one for recyclables (1505.51 T i.e. 27.05 kg / inhabitant / year) and the other for waste produced by households.

Composting of fermentable waste in the garden

This method of waste management consists of extracting the waste fermentable products (garden plants and kitchen waste) from the production of household waste by providing them with a bio-composter.

This has been operational since 1999. As of December 31, 2019, 670 biocomposters with a capacity of 350 liters as well as 1,930 bio-composters of 750 liters capacity are in service on the territory, of which 534 and 1,395 in the territory of the municipality of Los Angeles.

In total, 222,600 households and establishments are concerned. Since the distribution of these bio-composters, plants, sent to the local waste reception centers, passed 2,085 m3 in 2019.

However, this operation, carried out since 1999, is running out of steam as the as the staff hired to promote this equipment is not properly trained in modern waste management techniques.

In addition, the population no longer adheres to this practice. To succeed the compost, the population must scrupulously respect the fermentation process of its waste, which is not acquired even if it has been sufficiently sensitized and this approach requires, in particular, regular monitoring in order to avoid possible foul odors.

The residents of Los Angeles must be more aware of sustainability, pollution and recycling. It is the duty of the government to spread the word about best waste management practices. Use less plastic, consume reasonably, rent a dumpster for Spring cleaning to declutter the house, etc.

Many local residents do not know that it is very easy to remove old junk from your home or office. Type dumpster rental near me in google and they can find local providers in recycling and waste disposal services.

FIFA 21 to Herald Playstation 5

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ps5 FIFA21
With the new release of FIFA 21 just at the corner in less than 10 days, it is also the arrival of Playstation 5 on the market that is building a growing impatience among gamers all over the world.

With the current pandemic and people less tempted (or sometimes not allowed) to go outside, online gaming is making a real boom in 2020, and the end of the year festivities will see many new releases. The top players in this market are expecting to make massive profits this year.

Social engagement is getting crucial for gamers and is increasing. FIFA 21 and ps5 both promote social interactions, and a lot of expectations have been building up about their upcoming releases.

PS5: a marketing campaign with Doritos

Sony is actively preparing for the launch of the PlayStation 5 for the holiday season. Even though the PS5 can already count on thousands of fans, ready to buy it upon its release, Sony is nevertheless determined to reach more and more potential buyers for its next-gen console.

For this, the Japanese firm has teamed up with the famous cracker brand Doritos as part of a major marketing campaign, as can be seen from recent images shared on Reddit.

Is Sony preparing a PlayStation 5 Pro?

A few weeks ago, users of the PS5 subreddit shared images of Doritos “Chilli Pepper” flavor packets that display the profile of the console’s DualSense controller. Posts on Reddit claim that the famous packages are currently available in Europe, but no mention has yet been made of the US and the rest of the world.

A contest to win a PS5

This is a really big hitting marketing campaign: indeed, Doritos packages don’t just feature the PS5 logo. Chip lovers are also invited to enter a contest to win a brand new PlayStation 5, just that!

The campaign also promises more than 2,000 other prizes up for grabs for those who buy bags of “Chilli Pepper x PS5” chips from the famous cracker brand.

For now, no specifics have yet been released on the exact details of how to participate in the famous competition, but it should be soon. Unless the instructions are indicated on the Doritos packages?

A launch on November 13 for the PlayStation 5?

Doritos is not at their first campaign!

As one of the most popular chip brands, Doritos is not doing its first marketing campaign involving the world of video games. Indeed, seven years ago (in 2013), the brand had already participated in a vast promotional campaign similar to that of the PS5, but this time in collaboration with Microsoft for the launch of the Xbox One.

A few months earlier, Doritos had also made the buzz by promoting the game Call of Duty Cold War on its packets of chips, although the game had not yet been officially announced!

In any case, as regards the partnership between Sony and Doritos, there is no doubt that it will benefit both the Japanese giant and the famous American brand of chips.

Get Some House Renovations Ideas

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house renovation
A home improvement project provides your home with many benefits.

Improving your home can make your home a nicer place to live and make it sell for more money. Having expert knowledge is not always necessary for home improvements. Even for big projects, it is easy to get the job done with a little knowledge and the right advice. Here are some tips to get great results in home improvement.

Why renovating your home

You may have occasion to repaint your porch. You should use a high quality exterior paint. Make sure you use the same paint type as the existing paint. It’s best to use oil-based paints for trim, since it’s more durable. It should not, however, be used on decks or other outdoor flooring, as it tends to become very slippery when it snows.

If you want a project that takes minimal effort and makes full impact, grab a fresh bucket of paint. A new coat of paint makes your house feel fresh and new without the costs or headaches attached. It ensures buyers will be interested in moving in.

Any home improvement project will be hard work. Create a list of all the tasks you must take care of. You may also want to get an additional opinion to ensure you didn’t miss anything during your assessment. It will provide you with a complete plan of what will be done and allow you to get a good idea of what it will look like upon completion.

Located above eye level and therefore out of mind, gutters, chimneys, and downspouts are often ignored during home improvement and maintenance projects. It is essential to make repairs if necessary. A dirty chimney presents a very real fire hazard, and letting your downspouts and gutters get clogged can cause water intrusion and serious structural problems.

Visit open houses to find ideas of what may look in your home. Doing this will allow you to check out modern looks so that you will better be able to imagine the look of your home with these options. This is much better than simply looking at the modern options at your local hardware store. You’ll find many homes have the touch of an interior designer, ideas you can take for free.

Don’t omit any detail

Every bathroom, kitchen and laundry area needs an exhaust fan. This keeps moist air headed outside and stops mold growth indoors. Exhaust fans can also reduce the humidity that causes rot.

Caned chair seats are naturally subject to sagging as time passes. This is easily correctable, however. Using a sponge, wet the underside of the sagging caning on the chair. Make sure to use warm water. Allow the water to sit overnight, drying out the caning. Keep doing this until you completely fix the caning.

Today, you need to watch for sub-par drywall when considering home improvement projects. Never utilize sheet rock or wall board that was made in China. Much drywall has been made in China since 2005. Most of it is of terrible quality. In some cases, drywall from China can emit harmful gases, which can corrode wires.

Completely changing the flooring in a room can be very expensive, no matter whether the new flooring is tile, wood or carpet-based. An affordable option is to remove the flooring and use colored stain on the concrete. The stain makes the concrete have a new industrial look that can match any decor.

Replacing your outlet covers with new ones will add a fresh look to a tired room. As time passes, outlet covers frequently start to age and discolor. Replacing your outlet covers helps refresh your home’s appearance.

Don’t forget the yard

If you are not able to take good care of your yard, try changing it to a low maintenance version to make it less work. Plants that don’t require much water and rock beds are very popular for this purpose. A low maintenance yard will save you time, and low water requirements will save you money.

When you use these tips you can get rid of any hassles or extra expenses that might happen if you do not plan. It is time to approach your next project confidently.

You might now always find the information that you need to make home improvements, but you should be looking for it. This article is a great place to start.

If there are some cracks in the roof, buy a roll of tape made of aluminum. Peel the paper backing from the sticky take before you apply it to the cleaned surface. This ensures a waterproof seal over any cracks.

If you door still squeaks despite your best efforts to remedy the situation, it may just need a new hinge. Your local hardware store will carry what you need. Just take the hinge off and attach the new hinge on the door and then the frame. Try aligning the hinge and replacing the pins.

Before you pop open that can of paint and get your brush out, remember that you need to protect your flooring. This will help ensure wet paint doesn’t ruin them. A cheaper way to get this done is to layer old newspapers. Drop cloths and plastic sheeting are also available to protect your floors from paint drips.

Consider insulating your residence during your next home improvement project. Use weather stripping along all the exits to the outside world. Your heating and cooling systems will be more efficient if you can reduce the amount of outside air entering your home. That is going to mean savings on your utility bills.

Whatever your home improvement project, you need a designated space for all waste and debris that piles up as a result of your projects. Removing the materials can be costly, so planning ahead is a great way to realize substantial savings and keep the project moving.

Exhaust fans should be installed in cooking areas, in the laundry room and in every bathroom. Venting moist, humid air outdoors reduces the chances of mold or mildew forming inside your home. Lowering indoor humidity will also prevent the trapping of condensation in the walls, thereby preventing rot.

Stop Selling Dreams to Your Prospects

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Making your customers dream is one thing … delivering what you sell is another!

Make people dream by telling the story of their company, their product, staging themselves or their company, that is the art of storytelling. You become the hero of your own story, humanize your communication and demonstrate your values. The approach then arouses the support of a community which will then attach itself to this representation.

You capture the attention of your prospects and retain your customers. If storytelling is an art rather practiced by marketing experts and requires increased vigilance so as not to fall into manipulation, overselling is practiced more commonly at all levels of the purchasing cycle, mostly by selling power.

Overselling the Dream

To oversell is to make a promise and not being able to keep it, knowing full well that the probability of fulfillment will be low. Promise of deadlines, functional promise, price promise, product promise, result promise … This desire to sell at any cost naturally translates after the purchase into a customer disenchantment which can cost the company dearly, in the end.

Customers and prospects regularly share with previous experiences with service providers that ultimately led to a gap between promise and reality. Why is this damaging to their business?

Selling needs to be always positive and reactive towards the needs expressed by prospects. But wanting to sell at all costs simply to say yes to each request from your prospects and customers is a mistake in positioning. Do not sell unattainable dreams if you can’t deliver.

When we say “no” to our customers or prospects

Because we don’t have a magic wand or a crystal ball. If the telephone remains today the best channel for acquiring truly qualified prospects and making appointments, cold telephone prospecting requires more rigor and perseverance than ever. By adding digital to our offer, we simply allow our telemarketing team to call warmer prospects, improve the ratios on the outgoing call, make a warm call and gain in quality on the potential of conversion by our customers of the appointments delivered.

To make appointments, generating leads via digital is not enough. Having a website is good. Having a website that converts (landing page, form, call to action, etc.) is great. Having inbound contacts is very good. But even if your inbound contact is a web form to book an online demonstration of software, or a request for a quote on a service … what do you really know about the prospect?

Does he have a project? Is he the only decision maker? What about the purchasing cycle? What is his budget? So many questions necessary to qualify the lead before transmitting to the sale. And rare are the B2B meetings that are taken without picking up the phone. The telephone exchange remains the only way to qualify and convert your lead into a sales opportunity.

This is why we should say no to prospects who want an appointment only with digital prospecting. The reason is not to do digital to make digital because it is trendy, but to deliver appointments!

Digital without social networks and without content, is mission impossible.

Because you don’t attract flies with vinegar. Yes, digital prospecting works. Yes, a well thought out multichannel acquisition strategy and with the right tools, it works. Yes, generating qualified prospects and incoming leads is possible. But a strategy of content without content is impossible.

The content is: blog articles, videos, testimonials, infographics … in short, materials on the internet to establish your expertise and reassure your know-how. So that the prospect selects you and not your competitor when looking for a provider.

The main thing is not just to have a Linkedin profile or a blog, but to participate and to be active on the internet.

You can support clients in defining their content strategy and their multi-channel acquisition, without being a purely content agency. Define what they must produce as content (type, format, frequency, etc.) and the involvement of customers then becomes essential in the implementation.

Multichannel prospecting without the right tools is complicated.

Who says multichannel says multiple points of contact and not just a linkedin profile and emails. It is a question of having a tool which centralizes and manages all the points of contact, to know which message to send, to whom, when and by which channel.

Combine marketing and commercial performance and efficiency. Align marketing and sales efforts. Scale your marketing and commercial approach. Of course, prospecting without tools is possible. But automating tasks saves time and efficiency.

What may be obvious to some is not necessarily obvious to others. To say no to a prospect is to guard against his future disenchantment as a customer if he was sold dreams, to have a clear promise, to commit, to respect his positioning and to deliver what has been sold.

Home-made ways to beat pollution in Texas

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When black smoke escapes from the refinery across the road, local residents have only one way to protect theirlungs from this toxic attack: they are closing the door. South of the United States, Texas is the state that emits the most greenhouse gases in the country. This record is explained by the massive combustion of coal to produce electricity and by an economy which rests essentially on dirty industries like petroleum and chemistry.

What makes people sick is part of the picture, and for many officials such as Governor, it is even local folklore. The latter has just declared that he would abolish the Ministry of the Environment if he accessed the White House. His opponents point out that the legislation is lax, light controls and companies have little incentive to comply with environmental rules, fines of anecdotal amount being rarely applied.

Wild emissions of contaminants

State control bodies respond that results on the ground are the best way to judge the effectiveness of environmental measures. If everything they say was true, the air quality would not improve according to the spokesperson for the Texas Commission on Environmental Quality. But if greenhouse gas emissions are actually decreasing, they are still at a worrying level, as is the number of illegal dumping. Recently there were 2,553 wild emission acts that released 2.73 million kilos of contaminants into the sky. The State initiated proceedings in 123 of these cases and drew up an offense report in 172 other cases.

The decision by oil tanker BP to continue refining after the Texas City facility fire burned out pollution controls for 40 days last year. Rare fact, it also pushed the State to introduce civil penalties, beyond the fines generally limited to 10.000 dollars per day. However, in this example, no action was taken to ask BP to cease operating, rather than simply burning the gas flares, or reporting to local authorities on the progress of the pollution.

The local authorities encourage people to recycle and employ better waste management practices. Residents and businesses can rent a dumpster in Tyler and other cities in Texas like Houston and Austin, so they can discard junk in bulk. This is a way to reduce pollution. Another way is also to consume more responsibly and use less plastic bags .

A small band of environmental activists take samples

Since regulation is very loose in matters of the environment, the people who are supposed to monitor all this, do not examine the situation adequately according to the director of the Texan antenna of the defense organization of the environment Lone Star Chapter of the Sierra Club. On the strength of this observation, the inhabitants of Port Arthur, a city tainted by its centuries-old refinery industries, decided to take matters into their own hands. Armed with air monitoring devices made with buckets and plastic bags, a small band of environmental activists take samples for testing in independent laboratories.

And they have already reaped some substantial victories, such as forcing Motiva to install new pollution control procedures, funding an annual air test, and setting up a $ 3.5 million economic development fund. But children remain sick while factory owners postpone maintenance that would reduce the frequency of toxic air emissions. At least three times a month, one of these factories will be damaged which will release tons of toxic products into the air according to environmental activists.

Most of the time, the state looks elsewhere and tells us that it is nothing. Even if the locals are forced to put a wet towel over their faces just to breathe. People are concerned about the long-term consequences. But at the same time, they do not want the closure of refineries, a major provider of jobs in the region.

Why Marketing Your Mattress Company With Coupons Is A Good Idea

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nice bedEverybody needs a good night sleep. This is why mattress businesses can be very successful. Most people are willing to spend extra money just to ensure they are going to enjoy a restful sleep each and every night. However, as mattresses aren’t cheap, acquiring a nice market share can be difficult, particularly if your mattress company markets high-end products.

This is where coupons should come into play to help your business grow. If you haven’t considered using coupons to market your mattresses, you definitely should. There are a few good advantages to using this marketing method to make your mattresses appealing to a wider category of people. Let’s take a look into some of these benefits your business could take advantage of.

The first advantage is that you’ll attract more clients by offering them the opportunity to use coupons to get discounted mattresses. As this is a very competitive market, enticing consumers into committing to a specific brand or company is a difficult thing to do. They would use your website to do their research, but there’s no guarantee they aren’t going to buy their mattress from one of your competitors. By creating and offering coupons, you help keeping these potential customers close. Many of them would save these coupons to make use of them by the time they will make the purchase. Furthermore, they might pass on these coupons to their friends. Either way, coupons will help you gain new clients.

The other advantage of coupons is that they can help you spread the word about your company and about the best features of your mattresses. Coupons are excellent for brand recognition and brand awareness. People who come across them might remember the name of your company whenever they will talk about mattresses with their peers. Word-of-mouth is a very powerful marketing and communication vehicle. If you can stimulate it by issuing coupons, you’ll be able to enjoy free publicity. Even those who don’t need a mattress right away will remember your brand, so that would be money well spent.

A mattress coupon can be an invitation for people to buy more stuff from your store, just look at laylamattresscoupons.com and how well it attracts new customers. People would come to take a look at your discounted mattresses, but they might end up buying bed sheets, pillows or other such products. You’ll make a nice profit, whether they decide to purchase also the mattress or not.

The most important thing is that they’ve got to visit your store due to the coupon they found on a website or in their local newspaper. Besides, you may not have to pay huge fees to have your coupons advertised in media. Many websites and magazines are happy to publish such offers for free, as they know their readers love coupons. You’ll spread the word about your business without having to spend an arm and a leg on marketing and advertising.

In order to keep your business profit under control, always make sure that your coupons have an expiry date. The last thing you want is to have people asking to redeem their coupons one year after the promotion is over. Limit the availability period of these coupons, and you’ll be able to estimate how many mattresses you’d sell at the discounted price. Although such projections may not be extremely accurate, they should be able to help you figure out the health of your bottom line.

If you do your research before taking action, you’ll be able to find the ideal value of your coupons. Remember that you should measure your outcome, as that’s the only way you can assess the success of your campaign.