Every smartphone user knows how important it is to own such a great device.
After all, there is so much you can do with a smartphone. Aside from entertainment and other personal usage, they can enhance your working life too.
A phone unit can function like a mini laptop, allowing you to send and receive emails anytime and anywhere. It provides access to websites and blogs you can read and allows you to make purchases on Amazon, eBay, and other e-commerce websites.
The questions now are, do you own a website? Is it meeting the needs of on-the-go smartphone users? Is your site mobile-friendly? People are used to surf fast websites like facebook, instagram and other social marketing platforms, and nowadays they cannot stand it when they encounter a slower site. Fast sites are the norm.
Optimizing your site for mobile use is essential for boosting your rankings. After all, Google is moving towards a mobile-first index. Delaying your participation in the mobile revolution will cause you to miss out on potential smartphone user customers.
Simplify Your Site
The very first step in optimizing your site is to make sure that the interface is simple. A smartphone user has a limited screen space. It is therefore essential that you plan on the key pieces you want to include on your page.
If you are promoting goods or offering services, it is smart to keep the purchasing entry point as simple as possible. Disregard content that is not essential to your buyers. By keeping the number of pages to a minimum, you help speed up your web pages. So plan your layout and simplify it.
Fix Site Speed
According to Searchngineland, the threshold for e-commerce website speed is only two seconds. Beyond this timeframe, the site may lose a possible visitor and a conversion. This means making sure that your site loads fast is essential to mobile ranking. One way to help speed it up is by optimizing your image use.
Images that are too large will tend to slow down your site.
So make sure to optimize your images properly. You can also remove unnecessary characters from your source code to take off the load. Just make sure nothing in the functionality changes. Lastly, reduce redirects. Too many of them can cause your site to constantly reload and slow down.
Plan Your Mobile Design
As mentioned earlier, smartphone users have a very minimal screen space. A responsive design will not just be appreciated by your visitors, they can also easily engage on your site longer. One tip is to eliminate flash elements.
Phone users cannot see them anyway. It is better to use Java or HTML5 to add extra elements to your site. Another tip is to get rid of pop-ups. They are annoying and could compel visitors to abandon your site. If you remove pop-ups, it is guaranteed that your bounce rate will get lower and your rankings higher.
Find A Reliable Host
Every expert will stress the importance of hiring a reliable hosting service. Mobile users access the web as often as they like. This means you can bag a potential sale even at the wee hours of the night. If your site is constantly down, then you could lose this opportunity.
An assurance that your site will run 24/7 is also the certainty that anybody can make a purchase at any time. So if you are having problems with your previous provider, start searching for a better company with excellent hosting service.
Allow Users To Visit Your Full Site
Even if you have established a well-optimized site for mobile use, you must not forget that there are some people who will still likely want to view the information that you chose not to display. Even if you receive more smartphone visitors, having a full site option is also noteworthy.
Since most websites today are set for landscape viewing, redesigning them for smartphone users can be a challenge. However, sites that are optimized for mobile use can bring vast opportunities to your website and business. Follow the above rules, stay true to your brand and keep the user’s needs in mind, and you will surely get set for success.